Meet the Team

With 100+ years of combined industry experience, the ROG Consulting team understands how the convenience business works.

Mark Lotstein

President / Co-Founder

Co-founder and president of ROG Consulting, Mark has over 20 years of convenience and petroleum industry experience. His primary areas of expertise include:

• Software – Scanning and back office solutions for retail, wholesale, transport, accounting and more

• Store/office process and procedure – Ways to maximize control while minimizing labor and expense

• Background screening and drug testing

Mark’s first exposure to the world of retail was working at his family’s 11 grocery stores as a teen. He truly learned the business from the ground up, starting with bringing in shopping carts from the parking lot and then expanding into other responsibilities.

After the family business was sold, Mark became vice president of internet product sales for a scanning and back office software company. In this role, he learned that one shoe does not fit all needs, and no matter how good a software product(s) may be, it doesn’t mean it is the right solution for all retailers. This led Mark to reach out to Bruce Butler, a respected client, and thus sparked the beginnings of ROG Consulting. Mark and Bruce agreed to operate a consulting practice with no ties to the software or hardware suppliers so they could truly help their clients find the best solution for their specific needs without any concern of bias – 100% objective, impartial advice.

A graduate of Lehigh University, Mark enjoys spending time with his wife and two children, playing golf, and helping coach his son’s little league baseball team.

Richard Ficorilli

Senior Consultant

Richard Ficorilli has over 30 years in the Convenience and Petroleum store industry. He has served on both the Connecticut Carwash Association and the Connecticut Shell Dealer Association. He has owned and operated seven gasoline/convenience locations that have included everything from AM/PM Food Marts, ETD Food Marts, car washes and snack shops. His experience dealing with Food Mart franchises is extensive, including being involved in the original focus groups. He opened the first AM/PM Franchises in the state of Connecticut.

Having as many as 60 or more employees, he was one of the first to implement scanning and item level inventory. Over the past 20 years he has helped many of his fellow dealers do the same.

Richard has also been involved in developing programs in the communities surrounding his business. From toy and food drives to helping build and expand high school sport.

Joe Terranella

Senior Consultant

Joe Terranella brings over 30 years of petroleum and convenience store automation experience to ROG, both as an industry software provider and as an accountant for fuel distributors.

Combining his financial background with the latest in automation processes has enabled Joe to work hand-in-hand with over 300 fuel distributors to achieve greater efficiencies, optimum levels of employee productivity, and significant increases in cash flow. Joe is often asked to share his insights on the benefits of fuel and store inventory optimization by speaking at industry events (NACS and POC forums) and various industry user groups.

Joe finds that many fuel distributors use less than 50% of the features and functionality of their back office and third-party software, which hinders their daily workflow processes.

He shows clients how to get more out of their software and streamline processes for maximum workflow and efficiency. He also helps clients compete successfully in today’s business climate by setting up a "Road Map" for productivity using business intelligence data.

Kurt Jasman

Senior Consultant

Kurt Jasman helps ROG clients move to line-item inventory to streamline and increase profits. He also got an early start in the retail business. At 15, he began working for Supermarc Inventory Services of Connecticut, and joined the company as a full-time employee after graduating high school. Noting how times have changed – technology in particular – Kurt recalls using paper and pencil to count inventory, then progressing to tape recorders, and eventually calculators.

In 1989, he started his own business, DK Inventory Services of CT, LLC, with his partner Denise A. Jasman while still working for Supermarc. His business turned a corner in 2000 when he purchased a handheld scanner and program, a new technology that caught his attention. He landed an account in a hospital gift shop, and continues to service this account to date.

Two years later, Kurt decided to pursue his own business full-time. Soon after, he landed his first major account and began focusing 100% on line-item scan audits.

Companies such as SSCS, CSS, Series2k, Pinnacle, Atlantic Systems and LiquorPOS use his scanners and software packages.

Michelle Lukas

Senior Consultant

Michelle Lukas has over 15 years in software implementation, project management and consulting services. Experienced in both convenience store retail and wholesale fuels, including warehouse, lubes and home heating, she brings extensive operational knowledge of all aspects of the petroleum business. She has worn many hats during her tenure at CMi Solutions, Key Information Technologies and Clubsystems Group.

Michelle has found that company processes and procedures are often redundant which impacts revenue. She is adept at analyzing and refining them resulting in more efficient use of internal resources. She is an expert in seeking and applying the latest technology to resolve problems and maximize profits which stems from her industry experience and foundation at Kutztown University.

Michelle is an active volunteer leader with the Hands On Charlotte and enjoys traveling and spending time outdoors with her two Bearded Collies.

Bert Barber

Senior Consultant

Bert Barber has over 20 years of experience in the petroleum business, including POS manufacture, convenience store operations and petroleum equipment service and sales. An expert in the areas of POS system installation, training and general trouble shooting, he is fully certified and trained on the VeriFone Ruby, Sapphire and Topaz as well as the Gilbarco Passport, having completed thousands of installations and upgrades.

Bert started in the business working for VeriFone, where he wrote the manuals for the Ruby and actually installed the first Ruby ever. He progressed from technical writer to trainer and then regional service manager. Since working for VeriFone, Bert has successfully owned and operated his own service and consulting business installing Ruby and Sapphire Systems across the United States.

For the past three years, Bert has been working with Jones and Frank, one of the country’s largest petroleum equipment service and sales companies as both a service manager and branch manager specifically chosen to open new locations and get them up and running. He has managed large roll outs and installations of new equipment or software upgrades for sites from one to 125 locations including scheduling, training, implementation and testing of the new equipment to ensure the least amount of down time and to reduce the learning curve and inconvenience.

In addition, Bert’s working knowledge of the POS system allows him to provide comprehensive, in-depth training and programming that is not usually available at the time of installation. When a retailer has a better knowledge of their system, how it works and what it can do for them, they are able to get the most useful information from it, allowing them to maximize their potential and profits.

We needed computers in all of our stores, a new back-office system, and scanning stations. With ROG, we had an upgraded version of our system up-and-running within five or six months. It has helped us cut down on all the paperwork, the storage issues and a lot of the problems we had been encountering.

- Lee Holland, Southern Oil

Meet Our Partners